Case Study
West Yellowstone Montana
Service Provided:
Integrated Tourism Campaigns
Located at the gateway to Yellowstone National Park, West Yellowstone, Montana is a major destination for global travelers. For over seven years, I partnered with their Tourism Business Improvement District (TBID) to drive year-round traffic with one core goal in mind: heads in beds.
Key Features
- Award-winning website design (2017 National W3 Award)
- Site optimized for tourism traffic and seasonal messaging
- Scroll-stopping social content and paid campaign support
- Targeted email marketing for ongoing visitor engagement
- Integrated creative across web, social, and print channels
The Goal
Increase overnight bookings and overall tourism by engaging key audiences—families, outdoor adventurers, and weekend travelers—through consistent branding and targeted seasonal campaigns.
The Solution
We created a cohesive multi-channel strategy that delivered proven results across digital and traditional platforms. Each campaign was designed to support tourism through eye-catching visuals, compelling messaging, and strategic media placements.
SEO Impact
A complete website rebuild and SEO overhaul led to measurable success:
- 297% increase in new users year-over-year
- More than doubled organic search traffic
- One blog post generated over 68,000 views
- Optimized site structure and technical SEO enhanced discoverability
- A new blog strategy provided ongoing content to drive search visibility and engagement
This project demonstrates how aligning smart design with powerful SEO can drive sustainable growth and long-term visibility in the tourism space.
Social Media
Digital Ads
Email Marketing
View More Projects
Looking for something specific? Sort projects by service to see examples most relevant to your needs.