Case Study
Montana Childcare Business Connect
Service Provided:
Building Connections, Empowering Providers
Montana Child Care Business Connect is a statewide hub dedicated to strengthening Montana’s child care system through training, mentorship, and resource-sharing. Their mission is to help both new and existing child care businesses thrive—while ultimately increasing access to quality child care across the state.
Key Features
- Complete brand identity design, including a new logo and color system
- Centralized hub for provider tools, mentorships, and funding opportunities
- Dynamic resource library with filters for easy browsing
- Integrated event calendar and training announcements
- Designed for accessibility and mobile responsiveness
- Brand-aligned visuals to support trust and engagement
The Goal
Design a resource-rich, easy-to-navigate website that would serve as a central place for child care providers to find guidance, connect with mentors, access business tools, and get involved with the community.
The Solution
To complement the site launch, I also developed a new brand identity for Montana Child Care Business Connect. The updated logo and visual system were designed to feel welcoming, trustworthy, and professional—perfectly aligned with the needs of their diverse audience of providers, business owners, and community leaders. The website was built to reflect the organization’s supportive and empowering mission. Content was thoughtfully structured to highlight training programs, business development resources, and upcoming events. Clear CTAs and friendly visuals help providers find exactly what they need—fast.
SEO Impact
From day one, Montana Child Care Business Connect was designed with search visibility in mind. Built on a foundation of SEO best practices—including strategic keyword use, accessible markup, fast performance, and mobile responsiveness—the site has seen remarkable early results. Since its launch in 2023, it has experienced an 81% increase in new users and a 274% surge in organic search traffic. Visitors are not only finding the site more easily but actively engaging with its tools, proving that smart SEO planning drives both reach and impact.
Creative Highlights
Social Media
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