Diving Into the Right Audience
Enviro Tech Diving is a highly specialized commercial diving company providing inspection, maintenance, and construction services across the western United States. However, their previous website was attracting the wrong kind of traffic—recreational divers instead of industrial clients. To fix this, we partnered on a complete website rebuild supported by a targeted SEO strategy.
Key Features
- Targeted SEO strategy to attract commercial clients
- Fully redesigned website with professional, service-oriented design
- Optimized copy and metadata to improve relevance
- Streamlined navigation focused on services and certifications
- Local SEO implementation to increase regional visibility
The Goal
Reposition Enviro Tech Diving as a trusted, professional service provider in the industrial diving space. The new site needed to align with the company’s credibility, differentiate it from recreational dive content, and improve visibility among their target audience.
The Solution
We rebuilt the website from the ground up, starting with keyword research and competitive analysis. The design was tailored to match the professionalism of their services, and the copy was rewritten to incorporate high-intent commercial and local search terms. The result was a site built for business—strategic, technical, and SEO-aligned.
SEO Impact
Since the site launch:
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Page views increased by 70%
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Local traffic grew by 79%
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Organic search traffic rose by 46%
These improvements reflect a successful pivot toward the right audience—generating leads from qualified clients and helping Enviro Tech Diving stand out in a competitive space.
Creative Highlights
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