Culture in Focus
Pacific Steel & Recycling is a 100% employee-owned company and a leader in American steel and recycling. Their founders believed that giving employees a stake in the company was the key to long-term growth, pride, and commitment—and that culture remains at the core of their business today.
When Pacific Steel approached me, their goal was clear: produce a compelling brand video that captured their values and could be used to inspire future employees while reinforcing their unique ownership model.
Key Features
- Long-format brand video production
- Multi-state travel & location coordination
- Over 100 hours of original footage
- Authentic interviews with employee-owners
- Script development, filming, and post-production
- Recruitment-focused messaging with brand-building visuals
The Goal
Develop a long-format brand video to support employee recruitment and highlight Pacific Steel’s employee-owned culture across multiple locations.
The Solution
After months of coordination and filming across three states, we created a cinematic brand video titled "Creating a Culture of Ownership." With over 100 hours of raw footage, the final edit tells a cohesive, emotional, and honest story about what it means to work at Pacific Steel. The video balances authenticity with polish, blending candid employee interviews with sweeping visuals of their day-to-day operations. It now serves as a centerpiece for recruitment and internal culture alignment.
Watch the Story Unfold
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