Jackpot Energy
For over 36 years, Montana Lottery has brought the thrill of winning to Montanans—while giving back to the state through contributions to important local programs. As a longtime creative partner, I’ve collaborated with the Montana Lottery for over 7 years to bring their lighthearted brand to life across multiple touchpoints.
Key Features
- Full digital ad creative packages across multiple formats
- Engaging social media graphics with timely promotional messaging
- Print collateral and POS materials for retail environments
- Eye-catching outdoor boards and billboards placed across the state
- Integrated campaigns designed to entertain, inform, and convert
The Goal
Promote a variety of new lottery games and seasonal campaigns with distinct strategies and visuals—while maintaining consistent branding and a fun, energetic tone.
The Solution
Each new game release required a tailored creative approach. We developed unique campaign strategies and asset kits for everything from instant win games to long-term brand campaigns. This included concepting, copywriting, and design across multiple channels.
Creative Snapshot
Digital Ads
Social Media









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