Case Study

Montana Lottery

Service Provided:

Jackpot Energy

For over 36 years, Montana Lottery has brought the thrill of winning to Montanans—while giving back to the state through contributions to important local programs. As a longtime creative partner, I’ve collaborated with the Montana Lottery for over 7 years to bring their lighthearted brand to life across multiple touchpoints.

Key Features

The Goal

Promote a variety of new lottery games and seasonal campaigns with distinct strategies and visuals—while maintaining consistent branding and a fun, energetic tone.

The Solution

Each new game release required a tailored creative approach. We developed unique campaign strategies and asset kits for everything from instant win games to long-term brand campaigns. This included concepting, copywriting, and design across multiple channels.

Creative Snapshot

Digital Ads

Social Media

Outdoor Boards

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