Uniting for More
Based in Great Falls, Montana, Embark Credit Union set out to join forces with Horizon Credit Union in an effort to expand services, offer more benefits to members, and strengthen both institutions. But before the merger could happen, they needed something critical: member approval.
That’s when Embark reached out for help creating a visual campaign that would resonate with their community and encourage members to vote in favor of the merger.
Key Features
- Custom community photography sessions
- Print advertising featuring local leaders and members
- Messaging strategy that prioritized transparency and trust
- Assets built for newsletters, posters, and direct mail
- Visual identity updated with a modern, revitalized look while maintaining brand consistency
The Goal
Develop a thoughtful, community-focused campaign that built trust, highlighted local voices, and motivated member support for the proposed merger.
The Solution
We planned and executed a custom photoshoot featuring real community leaders and familiar faces. These images became the foundation for a suite of print ads and marketing materials that were genuine, personal, and emotionally engaging. The messaging focused on unity, strength, and the future of Embark’s membership—emphasizing that this merger was not about giving anything up, but about growing together.
Watch the Story Unfold
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